This Cookie Policy explains how Desert Echo (“we,” “our,” “us”) uses cookies and similar tracking technologies on our website www.desertecho.info.
We are committed to being transparent about how we collect and use data. This policy describes what cookies are, how we use them, and how you can control their use.
1. What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They help the website recognize your device, remember your preferences, and improve your browsing experience.
Cookies may be:
- Session Cookies: Temporary cookies that are deleted when you close your browser.
- Persistent Cookies: Remain stored on your device until deleted or expire automatically.
- First-Party Cookies: Set directly by the website you are visiting.
- Third-Party Cookies: Set by other domains that provide services such as analytics, advertising, or social media features.
2. How We Use Cookies
We use cookies to improve our services and enhance your experience on our website. The main purposes include:
A. Essential Cookies
These cookies are necessary for the website to function properly. They enable features like shopping cart operation, checkout, secure login, and page navigation.
Without them, certain parts of the site may not work as intended.
B. Performance and Analytics Cookies
These cookies collect information about how visitors use our website — such as which pages are most visited, how long users stay, and any errors encountered.
We use this data to improve website performance and usability.
Example tools: Google Analytics, Meta Pixel.
C. Functional Cookies
These cookies help us remember your preferences (e.g., language, region, or login details) to provide a more personalized experience.
D. Advertising and Marketing Cookies
We may use third-party cookies to deliver relevant advertisements, measure campaign effectiveness, and limit how often you see an ad.
These cookies help us show you products and content that match your interests.
E. Social Media Cookies
Some pages on our site allow you to share content on platforms such as Facebook, LinkedIn, or X (Twitter). These services may set cookies to track user interaction and personalize content.
3. Third-Party Cookies
We may allow selected third-party partners to use cookies on our website for analytics, advertising, or performance purposes. These third parties include:
- Google Analytics – to track website traffic and performance.
- Meta (Facebook) – to measure and optimize ad campaigns.
- Payment processors (e.g., Stripe, PayPal) – for secure transactions and fraud prevention.
Each third party is responsible for its own cookie and privacy policies. You are encouraged to review their policies for more details.
4. Managing and Controlling Cookies
You can control or delete cookies at any time through your browser settings. Most browsers allow you to:
- View what cookies are stored on your device.
- Delete existing cookies.
- Block or limit cookie storage.
- Set preferences for specific websites.
Here are links to cookie management instructions for major browsers:
Please note that disabling certain cookies may impact website functionality or prevent you from accessing certain features.
5. Do Not Track (DNT) Signals
Some browsers offer a “Do Not Track” feature. At this time, Desert Echo does not respond to DNT signals, as there is currently no consistent industry standard for recognizing and implementing such requests. However, you can manage cookies manually as described above.
6. Data Collected Through Cookies
Cookies may collect information such as:
- IP address and geolocation.
- Device type and browser version.
- Pages visited and time spent.
- Referring website and exit pages.
- Shopping cart details (for eCommerce functionality).
We use this data in accordance with our Privacy Policy to improve user experience, enhance website performance, and personalize recommendations.
7. Legal Basis for Cookie Use (U.S. Context)
In the United States, the use of cookies is regulated under the Federal Trade Commission Act, California Consumer Privacy Act (CCPA), and similar state-level privacy laws.
We rely on your consent for non-essential cookies (such as analytics or marketing cookies) and on legitimate business interests for essential cookies necessary to operate the website.
8. Updates to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in our cookie practices or legal requirements. The revised version will be posted on this page with a new “Effective Date.”
We encourage you to review this page regularly to stay informed about how we use cookies.
9. Contact Us
If you have any questions or concerns about our Cookie Policy or data collection practices, please contact us:
📞 Phone: +1 606-402-0275
📧 Email: [email protected]
🏠 Address: 4769 Bonnie Rd, Dayton, OH 45440, USA